Zeta's Thrift Shop App


Project Overview

Zeta’s Thrift Shop is a specialty thrift shop located in the metropolitan area. Zeta’s Thrift Shop strives to offer high-end secondhand clothing at competitive prices. The target audience is college students and working professionals who are looking for unique, trendy clothing for school or work.


My role

UX designer designing an app for Zeta's Thrift Shop from conception to delivery.



 
logo

 


User Research: Summary

I created a script for an unmoderated usability study and conducted interviews to a small focus group in November, 2021. The goal was to receive feedback on an app design and to identify users pain points. I created a user journey map and empathy map to help understand the customer's experience. A primary user group identified through research was working adults and college students that don’t have time to shop for secondhand clothing at the thrift stop. They were interested in an app that would make their shopping experience as convenient and enjoyable as possible.


This user group confirmed initial assumptions about Zeta’s Thrift Shop customers, but research also revealed that time was not the only factor that kept users from shopping at the thrift shop. Other user problems included obligations, challenges in finding clothing in the right size, and finding good deals on high-end designer clothing.


The problem

Busy workers lack the time to browse for high-quality secondhand clothing at their local thrift shop. With so many choices available, it is hard to find the right size and style. Users also want to be able to donate unwanted clothing to the thrift shop.

 

The goal

Design an app for Zeta’s Thrift Shop that conveniently allows users to find high-quality secondhand clothing in their size. They will also have the option to hold the selected item(s) and try it on at Zeta’s Thrift Shop for up to 3 business days.

 

My Responsibilities

Created paper wireframes, digital wireframes, low and high-fidelity prototypes; conducted two usability studies, accounting for accessibility; and iterated on designs using Figma.

 

Project duration

September 2021 to February 2022.

 

 


 

Digital Wireframes

As the initial design phase continued, I created digital wireframes based on feedback and findings from the usability study that was conducted in November 2021.


Goal: To easily donate clothing and quickly find stylish clothing items that fit.


logo

High-Fidelity Prototypes

The final high-fidelity prototype featured cleaner user flows and make it easier for users to make a purchase. Users are now able to sign in and/or log in before entering their payment information.

View the high-fidelity prototype here.


logo

Key Takeaways

Impact

This app makes it more convenient for users to shop and find high quality second-hand clothing in their size without wasting time shopping at Zeta’s Thrift Shop.


What I Learned

Creating prototypes in Figma played a key role in the design of the app. By applying Gestalt principles, the app is more user-friendly and organized. The usability studies influenced each iteration of the app’s design.

 


Next Steps

Make the app more accessible to users who are vision impaired by adding ALT text to images for screen readers.

One quote from peer feedback:

“The app made it easy for me to quickly find clothing in my size. I’m happy I can put the item on hold and try it on at Zeta's Thrift Shop.”